Channels are listed below in numerical border by Customer Journey Level
THE DISCOVERY Level
10 ☛ Find New Customers With Blog Articles
By writing articles about all aspects of creating a business, whether it be a park-side coffee shop or a large organization, HubSpot gets found because those articles appear in search results for a wide range of topics.
11 ☛ Find New Customers With Sales & Lead Pages?
Attempting the hard-sell to strangers will not bring in long-term loyal customers. Spraying perfume on unsuspecting passers-by is too overbearing. People usually want to get to know you a bit first, and to see if your product or business fits in with the vision they have of themselves.
12 ☛Find New Customers with Email, Newsletters & Text Messaging
If you don’t have someone’s emaill address you can’t send them mail. This means reserving your time and energy for creating email campaigns for people who already know who you are, and are part of your community.
13 ☛ Find New Customers With Video
You don’t expect to see cows snuggling up to adorable guys who look like they stepped off a MUNI train in San Francisco appear on your LinkedIn feed. But through video is how Dan McKernan brought a primarily corporate audience into his vision of creating a refuge for injured
14 ☛Find New Customers With Social Media Platform Posts
By first creating a loyal following on Instagram through her focus on plus-sized women, shopping, fashion, and body positivity, the social media algorithms put Katie Sturino’s posts in front of an audience that became wildly passionate about her message. When she launched her product line, “Megababe”, she went viral
15 ☛Find New Customers With Paid Ads
When you have a brand new product that is a complete disruptor and is also about a problem that is rarely discussed in public, you have to go bold or go home. This period underwear’s launch campaign was so striking that it made the news!
16 ☛Find New Customers With Events – Live & Virtual
Free delicious samples of herbed cheese, heirloom tomatoes, fresh basil and glazed balsamic vinegar is sure to draw attention at a business showcase fair. The incredible aromas float through the crowd of hungry people. This is how Miyoko Schinner introduced her completely vegan cheese to an unsuspecting crowd.
17 ☛Find New Customers Through Partners
By partnering with AirBnb, this new water bike company, Spinout fitness was able to reach a global audience of travelers. Leveraging an already existing fan base that is primed for your product or service is absolutely the fastest way to grow your customer list.
18 ☛Find New Customers With Mobile Apps
There are not many ways to use mobile apps to reach completely new people unless they are being recruited by friends or colleagues. Mobile apps are typically used to improve the experience of existing customers, or to meet existing customer’s connections.
19 ☛Find New Customers In The Metaverse
Most of the population exploring and experiencing various worlds in the metaverse are kids. Strange thing about kids, they get older every year, and one day they will be old enough to drive and buy a car. Vehicle makers are thinking ahead by creating experiences for young people
The full list is available to subscribers only
CONSIDERATION Level
DECISION Level
VALIDATION Level
PROMOTING Level
