Channels are listed below in numerical order by Customer Journey Level
THE DISCOVERY Level
Channels
10 ☛ Find New Customers With Blog Articles
By writing articles about all aspects of creating a business, whether it be a park-side coffee shop or a large organization, HubSpot gets found because those articles appear in search results for a wide range of topics.
11 ☛ Find New Customers With Sales & Lead Pages?
Attempting the hard-sell to strangers will not bring in long-term loyal customers. Spraying perfume on unsuspecting passers-by is too overbearing. People usually want to get to know you a bit first, and to see if your product or business fits in with the vision they have of themselves.
12 ☛Find New Customers with Email, Newsletters & Text Messaging
If you don’t have someone’s emaill address you can’t send them mail. This means reserving your time and energy for creating email campaigns for people who already know who you are, and are part of your community.
13 ☛ Find New Customers With Link Posts
You don’t expect to see cows snuggling up to adorable guys who look like they stepped off a MUNI train in San Francisco appear on your LinkedIn feed. But through video is how Dan McKernan brought a primarily corporate audience into his vision of creating a refuge for injured
14 ☛Find New Customers With Social Media Platform Posts
By first creating a loyal following on Instagram through her focus on plus-sized women, shopping, fashion, and body positivity, the social media algorithms put Katie Sturino’s posts in front of an audience that became wildly passionate about her message. When she launched her product line, “Megababe”, she went viral
15 ☛Find New Customers With Paid Ads
When you have a brand new product that is a complete disruptor and is also about a problem that is rarely discussed in public, you have to go bold or go home. This period underwear’s launch campaign was so striking that it made the news!
16 ☛Find New Customers With Events – Live & Virtual
Free delicious samples of herbed cheese, heirloom tomatoes, fresh basil and glazed balsamic vinegar is sure to draw attention at a business showcase fair. The incredible aromas float through the crowd of hungry people. This is how Miyoko Schinner introduced her completely vegan cheese to an unsuspecting crowd.
17 ☛Find New Customers Through Partners
By partnering with AirBnb, this new water bike company, Spinout fitness was able to reach a global audience of travelers. Leveraging an already existing fan base that is primed for your product or service is absolutely the fastest way to grow your customer list.
18 ☛Find New Customers With Mobile Apps
There are not many ways to use mobile apps to reach completely new people unless they are being recruited by friends or colleagues. Mobile apps are typically used to improve the experience of existing customers, or to meet existing customer’s connections.
19 ☛Find New Customers In The Metaverse
Most of the population exploring and experiencing various worlds in the metaverse are kids. Strange thing about kids, they get older every year, and one day they will be old enough to drive and buy a car. Vehicle makers are thinking ahead by creating experiences for young people
CONSIDERATION Level
20 ☛ Educate Potential Customers With Informative Articles
When walking down aisles of Home Depot you don’t imagine an army of writers, videographers and graphic designers publishing content in a Mac Lab. But creating educational and how-to articles and videos so their customers can use their products effectively is a strategy that Home Depot has used very
21 ☛ Educate Potential Customers With Sales & Lead Pages
When someone is starting to consider you as a potential choice, you don’t want to scare them off by trying to talk them into a sale too soon. People don’t like to be pressured into a decision.
Channel 22 / CONSIDERATION / Email, Newsletters & Text Messaging
About Channel 22 If you have been able to collect an email address or contact information this early in the customer journey, then you have an opportunity to reach out to them. It is important to distinguish where in the journey a customer was when they provided their contact information,
Channel 23 / CONSIDERATION / Link Post
CHANNEL 23: – Link Post – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics
Channel 24 / CONSIDERATION / Social Media Platform Posts
CHANNEL 24: – Social Post – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics
Channel 25 / CONSIDERATION / Paid Ads
CHANNEL 25: – Ads – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,
Channel 26 / CONSIDERATION / Events Live & Virtual
CHANNEL 26: – Events – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,
Channel 27 / CONSIDERATION / Partners
CHANNEL 27: – Partners – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,
Channel 28 / CONSIDERATION / Mobile Apps
CHANNEL 28: – Mobile App – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics
Channel 29 / CONSIDERATION / Metaverse
CHANNEL 29: – Metaverse – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,
DECISION Level
Channel 30 / DECISION / Website: Detailed About & Service/Product Pages
CHANNEL 30: – Website Content – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics
Channel 31 / DECISION / Intent Point
CHANNEL 31: – Sales Page – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics
Channel 32 / DECISION / Email, Newsletters & Text Messaging
CHANNEL 32: – Outreach – Email, voice, text – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final
Channel 33 / DECISION / Link Posts
CHANNEL 33: – Link Posts – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics
Channel 34 / DECISION / Social Media Platform Posts
CHANNEL 34: – Social Media Posts – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content
Channel 35 / DECISION / Paid Ads
CHANNEL 35: – Ads- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,
Channel 36 / DECISION / Events Live & Virtual
CHANNEL 36: – Events- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,
Channel 37 / DECISION / Partners
CHANNEL 37: – Partners- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,
Channel 38 / DECISION / Mobile Apps
Channel 38: – Mobile App- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details,
Channel 39 / DECISION / PURCHASE | Metaverse
CHANNEL 39: – Metaverse- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,
VALIDATION Level
Channel 40 / VALIDATION / Website
CHANNEL 40: – Website Content- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 41 / VALIDATION / Sales & Lead Pages
CHANNEL 41: – Sales Page- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 42 / VALIDATION / Email, Newsletters & Text Messaging
CHANNEL 42: – Outreach – Email, voice, text- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you.
Channel 43 / VALIDATION / Link Posts
CHANNEL 43: – Link Post- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 44 / VALIDATION / Social Media Posts
CHANNEL 44: – Social Post- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 45 / VALIDATION / Paid Ads & SWAG
CHANNEL 45: – Ads- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,
Channel 46 / VALIDATION / Events Live & Virtual
CHANNEL 46: – Events- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,
Channel 47 / VALIDATION / Partners
CHANNEL 47: – Partners- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,
Channel 48: LOYALTY | Mobile Apps
CHANNEL 48: – Mobile App- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 49 / VALIDATION / Metaverse
CHANNEL 49: – Metaverse- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,
PROMOTING Level
Channel 50 / PROMOTE / Website -Community News
CHANNEL 50: – Website Content- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy
Channel 51 / PROMOTE / Sales & Lead Pages
CHANNEL 51: – Sales Page- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy
Channel 52 / PROMOTE / Email, Newsletters & Text Messaging
Channel 52: – Outreach – Email, voice, text- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their
Channel 53 / PROMOTE / Link Post
CHANNEL 53: – Link Post- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy
Channel 54 / PROMOTE / Social Media Posts
CHANNEL 54: – Social Post- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy
Channel 55 / PROMOTE / Paid Ads
CHANNEL 55: – Social Media Ads- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to
Channel 56 / PROMOTE / Events Live & Virtual
CHANNEL 56: – Events- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy from
Channel 57 / PROMOTE / Partners
CHANNEL 57: – Partners- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy from
Channel 58 / PROMOTE / Mobile Apps
CHANNEL 58: – Mobile App- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy
Channel 59 / PROMOTE / Metaverse
CHANNEL 59: – Metaverse- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy from