CHANNEL 47: – Partners- Validating
Customer’s Perspective
They have purchased from you, and are deciding if it was a good decision.
Data Point To Watch
Sales & Repeat Sales
Your Goal
Demonstrate to the customer that they made the right decision by buying from you.
Content Topics
Delivery, gratitude, offers, new products, personalization.
Description
Channel 47 represents partners you can refer your customers to.
Strategy For Use
It is imporatant to have a list of businesses that will give your customers a special offer is one way to help them feel that they got great value for their purchase.
Channel 47 Superstar: The World’s 50 Best Restaurants |
| www.theworlds50best.com
Founder: William Reed Agency Overview: The World’s 50 Best Restaurants selects 50 restaurants each year to award with a position on their list. The year I wrote this book, I received no less than four emails from different organizations announcing the release of the list. Curious, I dug a little deeper. No where on the website could I find a place to sign up for newsletters or news. I went to the press section and found that there are press releases in a dozen or so languages. It became apparent that they rely completely on their partners for promotion, as well as their social media. So who are their partners? Each year, a selected group of foodies scours the world for new and interesting restaurants to reward with a position on the “Best Restaurants” list. There is actually a “Top 100” list, and then each region in the world has a “Top 50”. In their model, the restaurants being awarded are the partners. It is an honor to be on the list, as it is a genuine award (not paid). Each has their own audience, and when you multiply hundreds of restaurants times tens of thousands of followers, that is far more traffic one could get from a simple email list. |