CHANNEL 57: – Partners- Promoting
Customer’s Perspective
They feel qualified to promote their decision to buy from you.
Data Point To Watch
A defined point in their journey has passed.
Your Goal
Connect with your customer through shared mission and vision to encourage promoting their decision to buy from you.
Content Topics
Mission/Vision, community, insider info, client stories.
Description
Channel 57 represents partners who have special offers for your customers.
Strategy For Use
It is good to have a collecgtion of partners that can solve other problems your clients might have that are totally unrelated to your own business. They should be credible, and you want to be certain that they have a shared value of quality.
Additional Commentary
Working with Partners to provide additional value to your customers can be very effective. You can offer discounted services to partner organizations to your customers, and earn affiliate rewards. Another way to work with partners to expand the community around your brand is to partner with influencers that are meaningful to your customer community.
Channel 57 Superstar: Barry Brandon |
| https://www.tiktok.com/@barrybrandon
Creator: Barry Brandon Overview: Barry Brandon is a queer non conforming fashion icon. Barry Brandon, known on TikTok as @thequeerindigo, has filled his TikTok feed with “the walk” as he and friends walk together in wearing fabulous outfits that challenge gender assumptions about what men and women are allowed to wear. He does this in the most stunning way. In the videos, he and his friends walk towards the camera, or turn around a corner into sight, and for just a moment the video is in slow motion so that you can appreciate the flow of the fabric and the fabulousness of Barry and his collaborators. How do you make a beloved, iconic brand even more beloved and iconic? Find a partner who is equally beloved, and can take your brand to a new audience. Jean Paul Gaultier partnered with Barry for a collaboration that promoted their cologne “Scandal”. This collaboration showed the inclusivity of the Gaultier brand, and through Barry created an emotional connection to gender nonconforming luxury brand consumers. |