CHANNEL 39: – Metaverse- Decision
Customer’s Perspective
They are looking at the details of your product.
Data Point To Watch
They have performed an action that shows intent to purchase.
Your Goal
Provide details about the product to help the customer make a final decision
Content Topics
Details, differentiate, benefits, proof.
Description
Channel 39 represents a feature or area in the metaverse where you can sell your products.
Strategy For Use
Most products for sale in the metaverse are only usable in the metaverse. Depending upon the world, you can hae a simple purchasing experience, or create an entire store. It all depends upon your budget.
Additional Commentary
Most digital worlds offer in-game upgrades such as stronger armor or a more deadly sword. This is not what I am highlighting, however, in Channel 39. Many of these worlds allow third parties to build branded experiences and to sell digital products using a currency that is native to the platform. Products sold could include attire for the player’s avatar, accessories, event tickets, and NFT’s.
Channel 39 Superstar: The NFL |
| www.nfl.com
Overview: The National Football League is a sports league for American Football. Brands that are events focused IRL (In Real Life) and sell a lot of merch are a great fit for the Metaverse. If a brand has the budget, it is possible to create a vast experience on a particular world. The NFL has an ongoing project of building a merchandise store inside of Roblox. Roblox players can buy branded helmets, jerseys and more to wear on their avatar. |