DECIDING
Your future customer has performed an action that shows intent to purchase.
Jasmine's Decision Journey
About The DECISION Level: Channels 30-39
In the DECISION level, people are ready to make an investment. They are fully aware of their problem, aware that there are solutions out there, and are ready to make a decision. They will make the decision based on a wide range of factors, some practical, some purely emotional. If they are in YOUR lead funnel, it means that they know about you, and are checking you out. You need to have content in place that differentiates you from your competitors, provides the details of your product or service, and offers proof that you are the right choice.
Data Point
The BASE3 model defines the decision level as being occupied by people who have performed an action that shows intent to purchase. This will differ for each business. It could be placing a product into a shopping cart, or scheduling a consultation. Each business needs to determine what that action is.
Content Examples:
Focus on: differentiating yourself from your competitors, providing details about your product or service, outlining the benefits, and providing proof that you have a good product.
Below are three headline examples you could use if you were a surfboard shop:
Differentiate: “The First Board Shop On Balmetto Beach”
Details: “Custom Formed Boards For Big Wave Survers”
Benefits: “Free Annual Maintenance Of All Custom Surfboards”
Proof: “We have 200 Five Star Reviews”
Image Examples:
Photos of the original owner surfing big waves. Photos of well known surfers using their boards. Photos of how the boards are manufactured. Photos of the shop. Images of reviews.
DECISION Level Channels
Channel 30 / DECISION / Website: Detailed About & Service/Product Pages
CHANNEL 30: – Website Content – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics
Channel 31 / DECISION / Intent Point
CHANNEL 31: – Sales Page – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics
Channel 32 / DECISION / Email, Newsletters & Text Messaging
CHANNEL 32: – Outreach – Email, voice, text – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final
Channel 33 / DECISION / Link Posts
CHANNEL 33: – Link Posts – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics
Channel 34 / DECISION / Social Media Platform Posts
CHANNEL 34: – Social Media Posts – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content
Channel 35 / DECISION / Paid Ads
CHANNEL 35: – Ads- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,
Channel 36 / DECISION / Events Live & Virtual
CHANNEL 36: – Events- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,
Channel 37 / DECISION / Partners
CHANNEL 37: – Partners- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,
Channel 38 / DECISION / Mobile Apps
Channel 38: – Mobile App- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details,
Channel 39 / DECISION / PURCHASE | Metaverse
CHANNEL 39: – Metaverse- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,