BASE3 Resources & Articles
Organized By Communication Channel
Overall Marketing Strategy Resources
BASE3 Data Points by Decision Level
The BASE3 Model organizes marketing and sales activity around how people make decisions.Each level of the customer journey corresponds to a distinct set of data points — signals that tell
Definition of the BASE3 Model
The BASE3 Model is designed to help businesses plan and execute digital marketing strategies that align with the customer’s decision-making process. The framework is built around three key principles, termed
How BASE3 Improves Upon The AIDA Marketing Model
The advertising model AIDA (Awareness, Interest, Desire, Action) originated in the late 1800’s and became the most widely used model for understanding the customer’s experience when making a purchasing decision.
Lean Marketing And Growth Marketing
Introduction to Lean Marketing Lean Marketing puts the customer experience at the center of all decisions. Improving the customer journey is a priority. All activity is focused on
Website Design & Management
Essential Tracking Codes For Your Website
You Need These Tracking Codes! I’m excited to share our easy-to-follow guide on setting up your business’s social media accounts and getting those tracking pixels up and running. We’ve got
The Augmented Reality QR-Code
When I was starting to design my book cover, I wanted to do something cool. I am using QR codes throughout the book to provide quick access to more detailed
The Must-Have Checklist For Your Website & Digital Presence
What every website needs Every website is as unique as the company it represents. There are, however, certain features that need to be in place in order to take full
What Tracking Codes Every Website Should Have
Is your website working for you? The only way to know is if you are measuring and tracking activity and engagement. In order to provide support for your customers at
Sales Point & Ecommerce Systems Resources
CRM, Email, Voice, Text Resources
Social Media Management Resources
Instagram algorithms explained by Adam Mosseri
Instagram Tiktok Video @instagramcreators How the “Algorithm” Works 📝 with #AdamMosseri ♬ original sound – Instagram Creators On May 31, 2023 Adam Mosseri released a video and article explaining how
The Top 30 Social Media Platforms In 2024
Following are the top 30 social media platforms in 2024, and how businesses can use them for marketing. Facebook: Over 2.8 billion monthly active users. Average age of users is
Ads, PR, Advertising Resources
The Augmented Reality QR-Code
When I was starting to design my book cover, I wanted to do something cool. I am using QR codes throughout the book to provide quick access to more detailed
View Live Ads By Any Business On Facebook or Google
See what ads your competitors are running. Get inspiration from your favorite brands. You now can do a search on Facebook and Google and TikTok to see what ads businesses
What Information Do Google And Facebook (Meta) Have About You?
As described in my book, “Digital Blitz”, Google and other platforms are collecting a vast amount of information about you so that they can provide a customized experience for you,
Events Strategy Resources
The Augmented Reality QR-Code
When I was starting to design my book cover, I wanted to do something cool. I am using QR codes throughout the book to provide quick access to more detailed