When you have a brand new product that is a complete disruptor and is also about a problem that is rarely discussed in public, you have to go bold or go home. This period underwear’s launch campaign was so striking that it made the news!
CHANNEL 25: – Ads – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,
CHANNEL 35: – Ads- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,
CHANNEL 45: – Ads- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,
CHANNEL 55: – Social Media Ads- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to