EVENTS – HOSTING AND ATTENDING

16 ☛Find New Customers With Events – Live & Virtual

Free delicious samples of herbed cheese, heirloom tomatoes, fresh basil and glazed balsamic vinegar is sure to draw attention at a business showcase fair. The incredible aromas float through the crowd of hungry people. This is how Miyoko Schinner introduced her completely vegan cheese to an unsuspecting crowd.

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Channel 26 / CONSIDERATION / Events Live & Virtual

CHANNEL 26: – Events – Considering   Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,

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Channel 36 / DECISION / Events Live & Virtual

CHANNEL 36: – Events- Decision   Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details, differentiate,

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Channel 46 / VALIDATION / Events Live & Virtual

CHANNEL 46: – Events- Validating   Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,

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Channel 56 / PROMOTE / Events Live & Virtual

CHANNEL 56: – Events- Promoting   Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy from

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