CHANNEL 56: – Events- Promoting
Customer’s Perspective
They feel qualified to promote their decision to buy from you.
Data Point To Watch
A defined point in their journey has passed.
Your Goal
Connect with your customer through shared mission and vision to encourage promoting their decision to buy from you.
Content Topics
Mission/Vision, community, insider info, client stories.
Description
Channel 56 represents events that host for your customers and their extended community.
Strategy For Use
Hosting an event for your customers and encouraging them to invite their friends and guests is a way to meet new potential customers. It also shows your existing customers that you value them enough to celebrate them!
Additional Commentary
Holding events for customers and partners in which they can bring others will strengthen your brand, and increase the size of your loyal community.
Channel 56 Superstar: Girls Who Code |
| girlswhocode.comFounder: Reshma Saujani
Overview: Girls Who Code is an organization that teaches young girls how to code. You may know, if you recall my earlier story about falling in love with coding at a young age, when computers were just being brought into schools. You may also recall my mentioning of the significant pressure I received to become a secretary or go into marketing (which at that time was just mocking up newspaper ads). No one could imagine a girl going into a STEM career. You can imagine then, how passionate I am about teaching girls to code from a young age, thus launching them into a career that is intellectually challenging and stimulating. The Girls Who Code model includes the creation of local chapters who host free events and courses for girls and kids who identify as girls. In addition, they host incredible virtual events such as collaborations, live coding events, digital marches, and showcases. The language around the events, clubs, and programs, emphasizes the value of community, and of creating a supportive environment around the girls. On their website they state, “We partner with school districts, library networks and afterschool programs to launch Clubs in communities across the country”. By appealing to people like me, who want to see more girls taking on these valuable careers, they are using their events and success stories to encourage me and others to continue to promote and share the incredible value that they bring to girls who see themselves with a future in technology. |