CHANNEL 46: – Events- Validating
Customer’s Perspective
They have purchased from you, and are deciding if it was a good decision.
Data Point To Watch
Sales & Repeat Sales
Your Goal
Demonstrate to the customer that they made the right decision by buying from you.
Content Topics
Delivery, gratitude, offers, new products, personalization.
Description
Channel 46 represents an event that you host for the benefit of your customers.
Strategy For Use
It may make sense for you to host in person or virtual events that are for customers only. This helps them feel that they are part of an exclusive club, and that their decision has separated them from others. You are rewarding them for their purchase, and also showing generosity. The event is an opportunity for you to demonstrate your mission and values, which will create a deeper connection with your customers.
Additional Commentary
Rewarding customers with special events can’t be understated. The type of event will, of course, depend completely on your unique company, but providing them with an opportunity to be your guest will generate an incredible amount of goodwill.
Channel 46 Superstar: Dreamforce (Salesforce) |
| www.salesforce.com/dreamforce
Founder: Marc Benioff, Parker Harris Overview: Dreamforce is an annual event for businesses in the Salesforce ecosystem. Salesforce is a customer relationship management tool that integrates with other business applications for a full customer experience. For one weekend every year, tens of thousands of people attend Dreamforce in person, and hundreds of thousands attend virtually. It is a truly spectacular event, and said to be the largest tech conference in the world. The conference is hosted by Salesforce for their customers and partners. The goal of the event is to give businesses the opportunity to create relationships, learn, and brainstorm. |