CHANNEL 26: – Events – Considering
Customer’s Perspective
They are looking at their options.
Data Point To Watch
There is at least one data point connecting them to you.
Your Goal
Establish your business as a credible expert in the subjects around your potential customer’s problem.
Content Topics
Educate, options, show your expertise
Description
Channel 26 represents events that you are attending or hosting with an audience comprised of a high density of potential customers.
Strategy For Use
Whe you are attending an event, you are borrowing the credibility of the host. Carefully selecting events hosted by organizations or persons who match your values, and also are likely to have an audience that needs your services, or knows someone who does, is a very effective way to get new clients.
Additional Commentary
People in the consideration level of their journey are wanting to be educated, see their options, and are looking for a level of quality that matches their own brand and budget. At a live event you need to be ready to talk to anyone on any level. Typically events are best for getting new eyes on your brand, and then getting contact information from potential leads to follow up with later. Attending a prestigious event can elevate your brand. At an event you have the opportunity to personally educate your customer and demonstrate your expertise.
Channel 26 Superstar: The Fancy Food Show |
| https://www.specialtyfood.com/
Overview: The Fancy Food Show showcases food brands from around the world. The Fancy Food Show happens in multiple locations, and seasonally. It is an incredible event showcasing a wide range of food products and functional items. However, it is not open to the general public. It is attended only by prequalified industry professionals. Here is what they say on their website. “The Winter Fancy Food Show is considered a trade-only event, meaning that brands who present will not have to deal with entertaining thousands of people who make up the general public. Rather, the show is only open to qualified buyers and other leading industry professionals searching for partnerships with new food brands.” |