There are not many ways to use mobile apps to reach completely new people unless they are being recruited by friends or colleagues. Mobile apps are typically used to improve the experience of existing customers, or to meet existing customer’s connections.
CHANNEL 28: – Mobile App – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics
Channel 38: – Mobile App- Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics Details,
CHANNEL 48: – Mobile App- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
CHANNEL 58: – Mobile App- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy