CHANNEL 28: – Mobile App – Considering
Customer’s Perspective
They are looking at their options.
Data Point To Watch
There is at least one data point connecting them to you.
Your Goal
Establish your business as a credible expert in the subjects around your potential customer’s problem.
Content Topics
Educate, options, show your expertise
Description
Channel 28 represents a mobile app that is an extension of your brand. You may have users that have downloaded the free version of the app, but have not yet upgraded to the paid version.
Strategy For Use
Offering free features on your mobile app can encourage customers to download and register without any risk. Once they are a registered user of your app, you can begin to provide them with services and offers that encourages them to purchase from you.
Additional Commentary
Many brands have begun using apps to entice people to engage with their brand. Often there is a free set of features that are available on apps, and then there are upgrades available. Offering a free trial or even a completely free set of features is a powerful way to give customers the opportunity to get to know your product before deciding to buy, or upgrade for additional features.
Channel 28 Superstar: Bumble |
| bumble.comFounder: Whitney Wolfe Herd
Overview: Bumble is a dating app for mobile phones that allows people to meet each other. As someone who has been single during periods of my life, I am very familiar with online dating. I already did the marriage and kid thing, so what I wanted was someone to fawn over creative restaurant menus with, explore the Marin headlands, filet the fish we catch off the coast of Croatia as we sail down the Adriatic Sea, and hold my hand while we walked down romantic streets in Prague. Most apps have a basic level of access, with in-app purchases available. Bumble allows you to scroll through would-be suitors, and even interact with them for free. But there are features behind the paywall. For example, in the free version, if someone “likes” you, you can’t see them unless you also “like” them. However, if you pay, you can see the list of people who have “liked” you. |