CONSIDERING

Your future customer is considering their options. There is one or more data point connecting them to you.

About The CONSIDERATION Level

Content Topics: Educate, cover all options including your competitors, show your expertise.

People who are in the consideration phase have identified that there is in fact a solution to their problem, or an object for their desire, and are now looking at options. They may have decided that their vacation will be a cruise, or that their exercise will be joining a gym. They may have decided that they are going to take a class to learn more about X.

The Consideration Level Channel Touchpoints

20 ☛ Educate Potential Customers With Informative Articles

When walking down aisles of Home Depot you don’t imagine an army of writers, videographers and graphic designers publishing content in a Mac Lab. But creating educational and how-to articles and videos so their customers can use their products effectively is a strategy that Home Depot has used very

21 ☛ Educate Potential Customers With Sales & Lead Pages

When someone is starting to consider you as a potential choice, you don’t want to scare them off by trying to talk them into a sale too soon. People don’t like to be pressured into a decision.

Channel 22 / CONSIDERATION / Email, Newsletters & Text Messaging

About Channel 22 If you have been able to collect an email address or contact information this early in the customer journey, then you have an opportunity to reach out to them. It is important to distinguish where in the journey a customer was when they provided their contact information,

Channel 23 / CONSIDERATION / Link Post

CHANNEL 23: – Link Post – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics

Channel 25 / CONSIDERATION / Paid Ads

CHANNEL 25: – Ads – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,

Channel 26 / CONSIDERATION / Events Live & Virtual

CHANNEL 26: – Events – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,

Channel 27 / CONSIDERATION / Partners

CHANNEL 27: – Partners – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,

Channel 28 / CONSIDERATION / Mobile Apps

CHANNEL 28: – Mobile App – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics

Channel 29 / CONSIDERATION / Metaverse

CHANNEL 29: – Metaverse – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics Educate,