Jasmine's Decision JOurney
Once a customer has a made a purchase from you, it is important to recognize that they have invested not only their heard earned money, but also the time that it took to sort through competing options, take a closer look at you, and make that decision. They have invested in you. They want to feel that they made a good choice.
They may test your product out at home, demonstrate it to friends or colleagues, or if they have challenges with it, contact you.
Following up after their purchase can determine whether or not they will continue as a customer, and even recommend you. Even if the product does not work for them, you still have the opportunity to win them over as loyal customers.
The VALIDATION Channels
Channel 40 / VALIDATION / Website
CHANNEL 40: – Website Content- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 41 / VALIDATION / Sales & Lead Pages
CHANNEL 41: – Sales Page- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 42 / VALIDATION / Email, Newsletters & Text Messaging
CHANNEL 42: – Outreach – Email, voice, text- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you.
Channel 43 / VALIDATION / Link Posts
CHANNEL 43: – Link Post- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 44 / VALIDATION / Social Media Posts
CHANNEL 44: – Social Post- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 45 / VALIDATION / Paid Ads & SWAG
CHANNEL 45: – Ads- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,
Channel 46 / VALIDATION / Events Live & Virtual
CHANNEL 46: – Events- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,
Channel 47 / VALIDATION / Partners
CHANNEL 47: – Partners- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,
Channel 48: LOYALTY | Mobile Apps
CHANNEL 48: – Mobile App- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
Channel 49 / VALIDATION / Metaverse
CHANNEL 49: – Metaverse- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery, gratitude,