CHANNEL 42: – Outreach – Email, voice, text- Validating
Customer’s Perspective
They have purchased from you, and are deciding if it was a good decision.
Data Point To Watch
Sales & Repeat Sales
Your Goal
Demonstrate to the customer that they made the right decision by buying from you.
Content Topics
Delivery, gratitude, offers, new products, personalization.
Description
Channel 42 represents outreach to new customers that support their decision to purchase from you.
Strategy For Use
Once someone becomes your customer, in most instances you will be communicating with them through email. Depending upon your business, you can have a drip campaign of common questions and answers, or you can have in your project plan a series of emails that you send out manually. Staying in contact and showing that you are availble with any questions or issues that come up will instill trust, even if the product is broken or is not what they expected.
Additional Commentary
Email is still a very successful way to communicate with customers. As long as you are not being annoying, and are showing that you are focusing on serving, you will continue to have a good response through your email list.
Channel 42 Superstar: Nellie King Solomon |
| nelliekingsolomon.comArtist: Nellie King Solomon
Overview: Nellie King Solomon is a modern art large format artist who creates bold work for display and as permanent installations and murals. In Channel 27, we talked about the need for artists to work closely with partners so that they can spend as much time as possible creating art. It is important, however, for any business, including creatives, to keep and accumulate an email list. You want to own your list of contacts. Nellie has an assistant who creates and manages her email newsletters. She is participating in very cool galleries throughout Southern California, and is shown with many of the top modern artists of today. Her email open rate is very high, often as high as 60%. She is very specific in what she writes about. She announces new shows and collaborations. Her audience loves attending art openings and art focused events, especially cool modern galleries with interesting people. It is important that you keep your email list clean. If subscribers have not opened any email from you in a year, they should be removed from your list. This is because Google and other email systems are tracking whether or not your emails are being opened, and may start to send them to spam if lots of your emails are sent to people who never open them. Studio shot Friction of Opposing Fictions 8 x 8 ft Rip & Flip 8 x 8 ft Acrylic, soda ash, chrystalina on Mylar 2022 Nellie King Solomon |