A Systems Approach To Marketing Strategy

"We use the BASE3 model"

Standardizing Sales & Marketing Strategy

Learn how to use the BASE3 model to create a marketing strategy that is measurable, and guides the customer’s journey from discovering your business to buying from you and then telling their friends about it.

Sales and Marketing teams leverage the BASE3 model because it illustrates clearly and visually how their lead generation and marketing initiatives should work.

IT & Development Teams use the BASE3 model to ensure the systems they build will support the customer journey seamlessly.

Using the BASE3 model for your lead generation strategy reduces spend, enables cross-functional collaboration, and results in measurable sales & marketing ROI.

The model provides a standardized framework that supports any type or size of business, and is a foundation for even the most creative campaigns.

Get BASE3 Certified to demonstrate your expertise in guiding the customer’s journey.

Learn

Learn how to read the BASE3 chart and how it can be used to plan your customer’s journey.

Plan

Assess your digital presence and plan a strategic journey for your customers.

Execute

Put systems in place and then build and execute your customer’s journey

Available on Amazon!

Digital Blitz

When you surround your customer’s entire buying journey with digital touchpoints, that is a “Digital Blitz”.

Learn how to leverage the customer journey, algorithms, and your outreach to create a loyal community around your brand.

The definition of digital marketing:
Digital Marketing is the customer’s journey, aided by information, and supported by your outreach.

BASE3 Posters For Planning

NOTEPAD – PAPERBACK SIZE

LARGE Post-it® 50 COUNT

SMALL NOTEBOOK

WALL POSTER

The BASE3 Digital Marketing Framework

Know exactly what digital marketing configuration will generate leads and grow your business

Promoting your business today requires using a combination of multiple digital channels including your website, paid ads, multiple social media platforms, email, texting, video, apps, and now even the metaverse and virtual worlds. Until now there has not been a method for identifying which of these channels is best for your business, and how to effectively combine them.

Anyone can be at ease with digital marketing because done right, it should be aligned with a task that you do yourself every day hundreds of times: go through the process of making a decision.

The BASE3 Model is comprised of:

The Human Decision-Making Process
Content Needed Along That Process
Channels To Deliver That Content

Once you fully embrace the idea that your marketing activities should align with your customer’s decision making process, your marketing tactics will become intuitive. You will simply be creating a path for your customers that is already familiar to you.