Promoting your business today requires using a combination of multiple digital channels including your website, paid ads, multiple social media platforms, email, texting, video, apps, and now even the metaverse and virtual worlds.  Until now there has not been a method for identifying which of these channels is best for your business, and how to effectively combine them.

Anyone can be at ease with digital marketing because done right, it should be aligned with a task that you do yourself every day hundreds of times: go through the process of making a decision.

The BASE3 Model is comprised of:

• The Three Certainties of Digital Marketing illustrated on,
• The Periodic Table of Digital Marketing Elements, which includes
• The Communication Channel numbering system

Once you fully embrace the idea that your marketing activities should align with your customer’s decision making process, your marketing tactics will become intuitive. You will simply be creating a path for your customers that is already familiar to you.