You don’t expect to see cows snuggling up to adorable guys who look like they stepped off a MUNI train in San Francisco appear on your LinkedIn feed. But through video is how Dan McKernan brought a primarily corporate audience into his vision of creating a refuge for injured
CHANNEL 23: – Link Post – Considering Customer’s Perspective They are looking at their options. Data Point To Watch There is at least one data point connecting them to you. Your Goal Establish your business as a credible expert in the subjects around your potential customer’s problem. Content Topics
CHANNEL 33: – Link Posts – Decision Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics
CHANNEL 43: – Link Post- Validating Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,
CHANNEL 53: – Link Post- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy