CHANNEL 23: – Link Post – Considering
Customer’s Perspective
They are looking at their options.
Data Point To Watch
There is at least one data point connecting them to you.
Your Goal
Establish your business as a credible expert in the subjects around your potential customer’s problem.
Content Topics
Educate, options, show your expertise
Description
Channel 23 represents a post that you have published on a third party platform that allows you to include a link. Examples are LinkedIn and Reddit. The link could be going back to the article on your website, or to a page that takes them further down their decision-journey.
Strategy For Use
At the consideration level, your content should show your high level of expertise not only about your product, but also about your competitors. You may often see “Top 10” lists where the author includes themselves in the list, and also their direct competitors. These can be shared on social platforms that allow you to add links to your posts. They will lead people back to your website.