CHANNEL 13: – Link Post – Discovery
Customer’s Perspective
They are discovering that they have a problem or a desire. They do not know you exist.
Data Point To Watch
There are zero data points connecting them to you.
Your Goal
Get found.
Content Topics
Customer Interests, future vision of themselves, their desires, and the problem.
Description
Channel 13 represents a post that you have published on a third party platform that allows you to include a link. Examples are LinkedIn and Reddit. The subjects will be selected to invite search engines to put you in front of new people.
Strategy For Use
A post on a platform such as LinkedIn, or Reddit that has a link inside of your article that goes back to your website may be seen by new viewers if it is a topic of interest to them, or someone they are connected to engages with your content.
Additional Commentary
High-end professional video production can be costly, so if you are having budget constraints, we recommend reserving high-end video for customers further along in the journey so that you get a higher ROI. However, if you do have the budget for a high-end production, the subject should focus on the interests and lifestyle of your target customer, and definitely appeal to their dreams of their future selves.
To be found by new people in the Discovery level, we recommend short home-made authentic style video clips to be published on platforms such as TikTok, Instagram, or YouTube. You should be sure to focus on the customer’s desire, problem, or future self, in relation to your product, and use hash tags and keywords in the title and description that will help you get discovered organically.
Channel 13 Superstar: The Barn Sanctuary
Founder: Dan McKernan
Overview: The Barn Sanctuary is a sanctuary for rescued farm animals needing medical care.
We had no idea that we needed an animal sanctuary in our lives, that is until Dan McKernan started posting videos on LinkedIn, Instagram, and Tiktok of rescued farm animals nibbling on his hat, and clearly showing affection for him. By demonstrating that these animals feel deeply, have emotions, and experience joy, Dan provided us with something we didn’t know we needed, which is a connection to the animal world that is reciprocal. Each of his posts linked back to his website where we could learn about his farm and make a donation.