INTENT POINT

11 ☛ Find New Customers With Sales & Lead Pages?

Attempting the hard-sell to strangers will not bring in long-term loyal customers. Spraying perfume on unsuspecting passers-by is too overbearing. People usually want to get to know you a bit first, and to see if your product or business fits in with the vision they have of themselves.

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Channel 31 / DECISION / Intent Point

CHANNEL 31: – Sales Page – Decision   Customer’s Perspective They are looking at the details of your product. Data Point To Watch They have performed an action that shows intent to purchase. Your Goal Provide details about the product to help the customer make a final decision Content Topics

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Channel 41 / VALIDATION / Sales & Lead Pages

CHANNEL 41: – Sales Page- Validating   Customer’s Perspective They have purchased from you, and are deciding if it was a good decision. Data Point To Watch Sales & Repeat Sales Your Goal Demonstrate to the customer that they made the right decision by buying from you. Content Topics Delivery,

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Channel 51 / PROMOTE / Sales & Lead Pages

CHANNEL 51:  – Sales Page- Promoting   Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy

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