CHANNEL 51: – Sales Page- Promoting
Customer’s Perspective
They feel qualified to promote their decision to buy from you.
Data Point To Watch
A defined point in their journey has passed.
Your Goal
Connect with your customer through shared mission and vision to encourage promoting their decision to buy from you.
Content Topics
Mission/Vision, community, insider info, client stories.
Description
Channel 51 represents a lead page for customers only that explains a special offer or feature only accessible to them.
Strategy For Use
You might have a lead page for existing customers that describes a special offer or package that then links to the purchase page.
Additional Commentary
The most common way to utilize a sales or lead page as a method for brand advocacy is to offer a “bring your friend” type of offer. This can be done by simply asking for a friend’s email address, or asking for permission to import an entire contact list from their phone. Tread carefully. An unsolicited pitch to a friend can have a negative impact on your brand. Any offer must be incredibly generous, or even free.
Channel 51 Superstar: MasterClass |
| www.masterclass.com
Founder: David Rogier Overview: MasterClass is an online school with classes taught by celebrities and well known experts. When you sign up for a subscription with MasterClass, at times they allow you to gift a full year’s subscription to one friend. |