Training & Bootcamps
Weekly
Lecture
Series
Zoom Lecture Series
Weekly 30 min lectures about how to use the BASE3 Chart to look for marketing opportunities, and to plan digital marketing campaigns. Includes examples and participant Q & A.
Base3
Certification
Get Base3 Certified
Take this certification course to learn how to administer the Base3 method and chart with clients and your team. A certification exam will show that you have understand Base3.
Self-Guided Bootcamp
Self-Guided Course
Create your Base3 Digital Playbook in this self-guided bootcamp and gain a deep understanding of how to reach your audience and grow your business.
Group Zoom Bootcamp
Virtual group Course
Create your Base3 Digital Playbook in a collaborative environment during this live bootcamp series. The month-long bootcamp will meet weekly for four weeks.
Playbook Retreat
Founders Retreat
Create a Digital Playbook for your business in a beautiful location with a small group of fellow entrepreneurs. Now planning the 2024 late summer retreat.
Your Playbook Contents
Your playbook is a reference document that describes who your customers are, the steps they will take in their buying journey, and what content they need along that journey.
Following are the topics that will be covered in your playbook.
- BOLD Canvas – a one page overview
- Customers – Identifying & Segmenting
- Your Customer’s Journey
- Content Themes
- Communication Channels
- S.M.A.R.T. Marketing Objectives
- Building Marketing Campaigns
- Your Action Plan
