BASE3 Certification and Training
Certification Sequence:
Orange Belt: Basic Training – How BASE3 Works
Green Belt: How to use BASE3 for Campaign Architecture
Black Belt: Systems, Tools, and Cross-Functional Implementation
Licensing Options:
If you would like to use BASE3 with your clients, you must purchase a license to ensure the model is implemented accurately. Pricing is based on the size of your business. To learn more about licensing BASE3, click here.
Orange Belt Certification
Basic Training - How BASE3 Works
Exam Required
Self Guided 60 minute Course plus Exam. Price: $199
Topics Covered: The 3 in BASE3
- 1. Human Decision-Making Process: Examine how BASE3 distinguishes the decision-making levels of your customers by data points.
- 2. Content for Your Customer’s Journey: Learn what content is needed by your customer as they move through their decision-making process.
- 3. Communication Channels: What communication channels are available and how to use them strategically to move your customer further along their journey.
- How To Implement BASE3 – by role: How team members can use BASE3 in their individual roles.
Best for:
CEO/Owner, CMO/Marketing Director, copywriters, graphic designers, ad managers, social media managers, strategists, website designers. Business Coaches, Marketing Consultants.
Learning Outcome: Learn how to use BASE3 to guide your customer’s decision-making journey by delivering the right content at the right time with the right communication channel.
Green Belt Certification
Campaign Architecture using BASE3
Prerequisites: Orange Belt Certification
Price: $299
Topics Covered
- Communication Channel Strategy: Explore which communication channels are most relevant to your business and customers.
- Communication Channel Assessment – Examine your communication channels to uncover gaps in your content and digital presence.
- Campaign Architecture & Production Planning: How to use BASE3 to plan marketing campaigns and in production planning.
Calls To Action: Understand the calls to action that will move your customer along their decision-making journey.
Best for:
Strategists, Campaign Managers, Website Designers,
Learning Outcomes:
- Learn BASE3 Campaign Strategy to a level where you can begin to modify your own process to align with the model.
- Evaluate your current digital tools and content against your customer’s decision making journey to ensure alignment and to identify gaps.
- Plan measurable marketing campaigns that guide your customer’s journey.
- Use the BASE3 chart to sketch out the campaign and to create campaign production plans.
Courses – Contact For Scheduling
Black Belt Certification
Systems, Tools, and Cross-Functional Implementation
Exam Required
Prerequisites: Orange Belt & Green Belt Certifications
Price: $1500-$3000 call for pricing, based on group size*
Price is subject to change without notice. Please contact for scheduling.
Topics Covered
- Integrated System Creation: Learn how to build a cohesive, company-wide system that manages and guides the customer journey across marketing, sales, support, operations, and IT.
Advanced Analytics & Tracking: Develop advanced strategies for measuring and tracking customer interactions across departments to ensure every touchpoint is optimized for success.
Cross-Department Collaboration: Understand how to foster communication and cooperation between departments to create a unified system that enhances customer satisfaction and drives growth.
Knowledge Overview: How to implement a company-wide system that guides and measures the customer journey through every department.
How to implement a full-scale system that integrates your marketing, sales, and operations for a seamless customer journey.
Why BASE3 Will Propel A Business Forward
In today’s competitive market, businesses need a clear, actionable strategy that aligns marketing, sales, operations, and IT to deliver exceptional customer experiences. BASE3 certification equips your team with the knowledge and tools needed to create an integrated system that drives measurable results across every department.
Here’s how BASE3 certification can transform your business:
Align Your Team for Maximum Impact: BASE3 teaches your teams—marketing, sales, operations, and IT—to speak the same language. This alignment fosters smoother collaboration, more effective campaigns, and a unified strategy that guides your customers through every stage of their decision-making process, ensuring no opportunities are missed.
Create a Unified Customer Journey: BASE3 helps your business understand the entire customer journey, from discovery to post-purchase advocacy. With the ability to segment and track customers at each stage, you’ll be able to tailor your messaging, content, and engagement strategies to move customers through the funnel more efficiently, driving conversions and loyalty.
Optimize Operations for Growth: BASE3 doesn’t just focus on marketing. By working with cross-functional teams, you’ll create systems that improve internal processes and break down silos. The result is a streamlined, efficient approach that ensures every department is working toward the same goal—providing customers with a seamless, positive experience at every touchpoint.
Data-Driven Decision Making: With BASE3, your team will learn to measure progress by analyzing customer data at each stage of their journey. This data-driven approach empowers your business to make informed decisions that maximize ROI, optimize campaigns, and ensure your marketing efforts align with your customer’s needs and behavior.
Drive Long-Term Business Success: BASE3 certification equips your team to create and implement systems that not only meet customer needs today but also set the foundation for long-term growth. By improving customer satisfaction, driving repeat purchases, and turning customers into advocates, you’ll increase brand loyalty and generate sustainable business results