You want to set a course for your business

Many CEOs are frustrated that marketing is opaque and constantly changing, which can prevent them from setting a predictable course for their business.  The BASE3 model brings logic and structure to marketing plus a language that enables constructive collaboration between leadership, marketing, sales, product and technology teams.

Attend a BASE3 lecture designed for CEO’s

BASE3 Training Overview:

  • Three Certainties in Digital marketing
  • Your Customer’s Decision Process
  • How To Identify Opportunities
  • How To Direct Marketing Initiatives

How does the BASE3 chart work?

 

BASE 3 sketched campaign

By defining digital marketing as 1.  The customer journey, 2. aided by algorithms, and 3. supported by your outreach, we can use the diagram to plan and execute measurable marketing initiatives.