You want to set a course for your business

Many CEOs are frustrated that marketing is opaque and constantly changing, which can prevent them from setting a predictable course for their business.  The BASE3 model brings logic and structure to marketing plus a language that enables constructive collaboration between leadership, marketing, sales, product and technology teams.

Learn the BASE3 model for marketing decisions

Attend a 50 minute training session designed for CEOs and decision-makers.

Jasmine showing the BOLDCRAFT Chart

BASE3 Training Overview:

A live group session.

  • Five Numbers To Watch
  • Customer Journey:  Data Points
  • Make Informed Marketing Decisions
  • How to Direct Your Team

Includes:  

  • BASE3 Chart
  • Digital Playbook Template
  • One year subscription to the BASE3 Model website.
  • Attend multiple sessions

$129 - Wednesdays at Noon

How does the BASE3 chart work?

 

By defining digital marketing as 1.  The customer journey, 2. aided by algorithms, and 3. supported by your outreach, we can use the chart to plan and execute your customer’s buying journey.