PROMOTING

Your customer feels qualified to promote their decision to purchase from you.

Jasmine's Decision Journey

About The PROMOTING Channels 50-59

When you have built a trusted relationship with your customers, they will feel confident in recommending you. They will want to be the one who made that good recommendation to their friend or colleague. The key is to make it easy for them to share. You should be sharing client stories, stories about the community around your business, and providing opportunities for referrals, and affiliate relationships if that works with your model.

Content Topic Examples:

Focus on: client recognition, affiliate relationships, rewards Below are headings you might use if you were a bakery: Client Recognition: “Congratulations to Susie and Jamal On Their Wedding Anniversary!” Affiliate/Partner Relationships: “Let Us Be Your Bakery! Providing Baked Goods For Local Cafes” Rewards: “Your Friend Gets A Free Pastry”

Image Examples:

Photographs/video of baked goods being served at client’s location, pastries on display in a cafe, and friends laughing together inside the bakery

The PROMOTION Level Channels

Channel 50 / PROMOTE / Website -Community News

CHANNEL 50: – Website Content- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy

Channel 51 / PROMOTE / Sales & Lead Pages

CHANNEL 51: – Sales Page- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy

Channel 52 / PROMOTE / Email, Newsletters & Text Messaging

Channel 52: – Outreach – Email, voice, text- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their

Channel 53 / PROMOTE / Link Post

CHANNEL 53: – Link Post- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy

Channel 55 / PROMOTE / Paid Ads

CHANNEL 55: – Social Media Ads- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to

Channel 56 / PROMOTE / Events Live & Virtual

CHANNEL 56: – Events- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy from

Channel 57 / PROMOTE / Partners

CHANNEL 57: – Partners- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy from

Channel 58 / PROMOTE / Mobile Apps

CHANNEL 58: – Mobile App- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy

Channel 59 / PROMOTE / Metaverse

CHANNEL 59: – Metaverse- Promoting Customer’s Perspective They feel qualified to promote their decision to buy from you. Data Point To Watch A defined point in their journey has passed. Your Goal Connect with your customer through shared mission and vision to encourage promoting their decision to buy from