CHANNEL 30: – Website Content – Decision
Customer’s Perspective
They are looking at the details of your product.
Data Point To Watch
They have performed an action that shows intent to purchase.
Your Goal
Provide details about the product to help the customer make a final decision
Content Topics
Details, differentiate, benefits, proof.
Description
Channel 30 represents content on your website that provides the details of your product, what makes you different, and proof that your product is of high quality.
Strategy For Use
Once your potential customer has narrowed down their choices to just you, and maybe one other person, they are going to take a close look at your product, read your reviews to see if they resonate, and look for ways they can feel really smart for selecting you.
Additional Commentary
Channel 30 includes all of your “About” content. Your portfolio, story, testimonials, case studies, team, and product lists. This is the information that your customer may wish to examine before making a final decision. Channel 30 content establishes credibility and gives assurance that you will provide excellent services or products. By this point in the customer journey, they have done the research, and are fairly close to making a decision.