CHANNEL 34: – Social Media Posts – Decision
Customer’s Perspective
They are looking at the details of your product.
Data Point To Watch
They have performed an action that shows intent to purchase.
Your Goal
Provide details about the product to help the customer make a final decision
Content Topics
Details, differentiate, benefits, proof.
Description
Channel 34 represents posts you put up on social media describing details about your product, testimonials, and proof of quality such as testimonials.
Strategy For Use
As with Channel 33, it is important to consider that many people are now using social media platforms to do search. By creating content that has keywords and relevant content around your services, solution, and the customer’s choices, you may be found by them.
Additional Commentary
Did you know that you can sell directly on many social media platforms? Two examples are TikTok, Facebook (Meta) and YouTube. You can also list your products in Google For Retail, so your products appear individually at the top of search results. As platforms begin to incorporate shops, it will be valuable to determine whether this type of shop is right for you.
If not, then the next best thing is encouraging your potential customers to follow you on social, so you can be posting content that will automatically appear in their feed that continues to educate them about your product, offers proof of happy customers, and shows the details of your product such as gorgeous tables set up for a wedding.
Reviews are also an incredibly important social feature that should be on display. Whether it is Google, Yelp, Facebook, Square, Amazon or other reviews, putting them on display will give you credibility, and help your potential customer make their decision.
Channel 34 Superstar: Trickster Company |
| https://trickstercompany.com/
Founders: Rico and Crystal Worl Overview: Trickster Company is an indigenous owned (Tlingit/Athabacan Tribes) home and personal goods design business from the Pacific Northwest Coast of North America. Their website is built on the Shopify platform, and they have integrated the Loox app add-on, which collects and displays reviews by actual buyers of the product. The app creates a process for buyers to take photos or unboxing videos, and then post them. The reviews then appear on the site, and can be accessed via a tab, which shows all of the reviews. |