CHANNEL 12: – Outreach – Email, voice, text – Discovery
Customer’s Perspective
They are discovering that they have a problem or a desire. They do not know you exist.
Data Point To Watch
There are zero data points connecting them to you.
Your Goal
Get found.
Content Topics
Customer Interests, future vision of themselves, their desires, and the problem.
Description
Channel 12 represents email that you send to people who do not know that you exist. This would be considered “cold emailing”.
Strategy For Use
At this early stage you do not have your potential customer’s contact information. Your goal is to acquire that contact information so you can reach out. You may try a “cold emailing” approach and be very successful if you peak their interest first using one of the recommended content topics.
Additional Commentary
Typically you do not have the email address of people at this level of their journey. If you did, they would be in a different level, such as “CONSIDERATION” or “DECISION.” If you buy an email list, tread carefully. Sending unsolicited emails to a large number of addresses can result in your domain being put on a blacklist, and all of your future emails can be sent to spam or worse, blocked.