The BASE3 Model organizes marketing and sales activity around how people make decisions.Each level of the customer journey corresponds to a distinct set of data points — signals that tell you where a person is in their decision process and how your CRM or analytics system should track or respond. DISCOVERING Customer mindset:They’ve realized a […]
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The advertising model AIDA (Awareness, Interest, Desire, Action) originated in the late 1800’s and became the most widely used model for understanding the customer’s experience when making a purchasing decision. It is still used today. Humans have been making decisions in the same way, likely for hundreds of thousands of years, regardless of the advancement
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The BASE3 Model is designed to help businesses plan and execute digital marketing strategies that align with the customer’s decision-making process. The framework is built around three key principles, termed “The Three Certainties of Digital Marketing”: Human Decision-Making Process: The model emphasizes that most humans make decisions in a similar way—by identifying a problem or
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Introduction to Lean Marketing Lean Marketing puts the customer experience at the center of all decisions. Improving the customer journey is a priority. All activity is focused on adding value for that customer, and eliminating activities that do not. This leads to a customer centered process that is reduced to only those activities
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