The BASE3 Model organizes marketing and sales activity around how people make decisions.Each level of the customer journey corresponds to a distinct set of data points — signals that tell you where a person is in their decision process and how your CRM or analytics system should track or respond. DISCOVERING Customer mindset:They’ve realized a […]
BASE3 Data Points by Decision Level Read More »
The advertising model AIDA (Awareness, Interest, Desire, Action) originated in the late 1800’s and became the most widely used model for understanding the customer’s experience when making a purchasing decision. It is still used today. Humans have been making decisions in the same way, likely for hundreds of thousands of years, regardless of the advancement
How BASE3 Improves Upon The AIDA Marketing Model Read More »
Following guidelines provided by platforms where you are active is critical to your success on those platforms. Each provides documentation that provide hints and best practices for you to follow. For Google’s search engine, these best practices come in the form of a document called the “Search Evaluator Quality Guidelines”. These guidelines are provided to
How BASE3 helps you follow Google’s E-E-A-T Principles Read More »
The BASE3 Model is designed to help businesses plan and execute digital marketing strategies that align with the customer’s decision-making process. The framework is built around three key principles, termed “The Three Certainties of Digital Marketing”: Human Decision-Making Process: The model emphasizes that most humans make decisions in a similar way—by identifying a problem or
Definition of the BASE3 Model Read More »