The BASE3 Model organizes marketing and sales activity around how people make decisions.Each level of the customer journey corresponds to a distinct set of data points — signals that tell you where a person is in their decision process and how your CRM or analytics system should track or respond. DISCOVERING Customer mindset:They’ve realized a […]
BASE3 Data Points by Decision Level Read More »
The advertising model AIDA (Awareness, Interest, Desire, Action) originated in the late 1800’s and became the most widely used model for understanding the customer’s experience when making a purchasing decision. It is still used today. Humans have been making decisions in the same way, likely for hundreds of thousands of years, regardless of the advancement
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Following guidelines provided by platforms where you are active is critical to your success on those platforms. Each provides documentation that provide hints and best practices for you to follow. For Google’s search engine, these best practices come in the form of a document called the “Search Evaluator Quality Guidelines”. These guidelines are provided to
How BASE3 helps you follow Google’s E-E-A-T Principles Read More »
The BASE3 Model is designed to help businesses plan and execute digital marketing strategies that align with the customer’s decision-making process. The framework is built around three key principles, termed “The Three Certainties of Digital Marketing”: Human Decision-Making Process: The model emphasizes that most humans make decisions in a similar way—by identifying a problem or
Definition of the BASE3 Model Read More »
You Need These Tracking Codes! I’m excited to share our easy-to-follow guide on setting up your business’s social media accounts and getting those tracking pixels up and running. We’ve got a super user-friendly article and video tutorials right here, perfect for startup owners like you stepping into the digital marketing world. Don’t worry, we’ve made
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You may want to use Ai generated images, but you want them to match the quality and visual aesthetic of your brand. In this article I describe how we identified a prompt that would consistently generate images that match the aesthetic of our brand. So, here’s the deal: creating AI images is like exploring a
Use Ai to create and animate images that match your brand aesthetic. Read More »
Instagram Tiktok Video @instagramcreators How the “Algorithm” Works 📝 with #AdamMosseri ♬ original sound – Instagram Creators On May 31, 2023 Adam Mosseri released a video and article explaining how rankings work in Instagram. If you listen carefully, you can get a picture of how algorithms match people with content. It is based on engagement
Instagram algorithms explained by Adam Mosseri Read More »
When I was starting to design my book cover, I wanted to do something cool. I am using QR codes throughout the book to provide quick access to more detailed information. I thought that there must be some AWESOME things that can be done with QR Codes so I started to poke around. I found
The Augmented Reality QR-Code Read More »
What every website needs Every website is as unique as the company it represents. There are, however, certain features that need to be in place in order to take full advantage of your online presence. Below I have outlined a list of must-haves and best practices for your website and digital presence. People are reading
The Must-Have Checklist For Your Website & Digital Presence Read More »
Following are the top 30 social media platforms in 2024, and how businesses can use them for marketing. Facebook: Over 2.8 billion monthly active users. Average age of users is 40.5 years. Roughly 50% male and 50% female users. Features users love: Newsfeed, groups, events, messaging, and marketplace. Attracts people with its wide range of
The Top 30 Social Media Platforms In 2024 Read More »