Learning BASE3

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How BASE3 Improves Upon The AIDA Marketing Model

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The advertising model AIDA (Awareness, Interest, Desire, Action) originated in the late 1800’s and became the most widely used model for understanding the customer’s experience when making a purchasing decision.  It is still used today.  Humans have been making decisions in the same way, likely for hundreds of thousands of years, regardless of the advancement […]

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How BASE3 helps you follow Google’s E-E-A-T Principles

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Following guidelines provided by platforms where you are active is critical to your success on those platforms.  Each provides documentation that provide hints and best practices for you to follow.  For Google’s search engine, these best practices come in the form of a document called the “Search Evaluator Quality Guidelines”.  These guidelines are provided to

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