Following guidelines provided by platforms where you are active is critical to your success on those platforms. Each provides documentation that provide hints and best practices for you to follow. For Google’s search engine, these best practices come in the form of a document called the “Search Evaluator Quality Guidelines”. These guidelines are provided to […]
How BASE3 helps you follow Google’s E-E-A-T Principles Read More »
Every great business has a memorable tagline that sticks with its customers. The power of a tagline lies in its ability to succinctly and creatively communicate your brand’s identity, values, and mission in a few short words. But creating an unforgettable tagline can be challenging, even for experienced marketers. In this article, we’ll explore the
Crafting a Tagline That Captures Your Brand Essence Read More »
Matching Content To Customer It is fairly obvious that Algorithms are intentionally aligned with the human decision-making process. You can test this by experimenting with searches using differently worded questions. A “How Can” question will give you completely different results than a “Who Can” question. There are also clues such as the existence of a
Certainty #2: Algorithms Are Aligned With The Human Decision Making Process Read More »